Tag Archives: Marvel comics

What’s Really Costing Marvel Sales?

For those of you who aren’t aware, Marvel Comics recently came under fire when VP David Gabriel, made a statement about their sales slump being the result of having “too much diversity.” Because readers just don’t want to hear about women and people of colour. He has since retracted the statement due to the understandable backlash. 

So, what’s really to blame for the lack of sales? Well, as someone who used to buy Marvel comics , let me try and provide some insight into why they lost my money and, I’d wager, quite a few other people’s. 

1.) Consistent Editorially Mandated Events

Remember when company wide events were incredibly rare to the point where you might have one a decade? Remember when those events were basically relegated to their own mini-series and every comic wasn’t dedicated to tie in material? Well, I’m old so I do. I also miss those times. And that’s one of the big reasons I stopped buying Marvel comics. Writers are constantly having the story arcs they’re doing disrupted so that the comics they’re working on can tie into the latest House of M, World War Hulk, Civil War or whatever. You can’t just be a fan of the X-men and Spider-man or of the FF and Iron Man any more because you never know when those stories are going to be disrupted for actual months to tie into the latest event. Which probably makes it hard to find new readers too. How many people do you think want to read all the big books just to know what’s going on? But there’s something else that ties into this. 

2.) The Big Events Themselves

Honestly, I  was a fan of a lot of Marvel’s characters and titles. So, for me, the big events might not be a problem if they were well written. The problem is that, well, they aren’t. Most of them have heroes fighting one another instead of villains for stupid and contrived reasons. Most of them also feature a lot of wasteful character deaths, that may or may not last, for cheap shock value. It’s not even shocking at this point because they do it all the time. That’s not good writing and what it tells me, as a fan of a lot of these characters you’re killing, is that you don’t care about my ability to enjoy your comics. “You like Bill Foster? Well, too bad we’re going to kill him in an exceedingly disrespectful way.” Is it any surprise that I don’t want to give them my hard earned money to see that?

3.) Character Ruination Everywhere

Marvel doesn’t have to kill characters off to ruin the experience for readers. They can just make really stupid changes to them. Hello, Hydra Agent Steve Rogers. But it’s not just Cap losing all his nobility and dignity. It’s a pretty persistent issue. Jubilee was a cool character. Then she was a vampire and sucked, both literally and figuratively. Speedball was cool, then he went full emo- Penance mode and he’s been an awful character since. They tried to fix him, but the damage was done. Luke Cage was a cool character, but then they saddled him with Bendis’ Mary Sue and now he sucks. The Scarlet Witch was a cool character, but then they made her quasi-incestuous and mentally unstable. And those are just a few examples. There are many, many others who have been ruined by a combination of bad decisions and editorial interference. 

4.) The Handling of Legacy Heroes

In theory, legacy heroes are a great idea. Have the old hero step down, bring in a new, interesting one. The trouble is that Marvel’s been handling these heroes in a way that alienates the fan base for the previous hero. Gone are the days when Tony Stark stepped down to let James Rhodes take the Iron Man mantle due to some personal problems. These days, the old heroes die or turn evil, most of the time. Marvel, I know this is complicated but maybe the way to retain your fans is to treat your characters with respect? 

5.) There’s No  Reason to get Attached to the Heroes

This kind of connects a lot of the prior points. For me, as a comic fan, there’s no impetus to get attached to Marvel’s new characters. Because I know that there’s a good chance they’ll be killed off during a lousy event, get completely changed in a way that’s absolutely devastating to their character or turn evil for stupid reasons. If I get invested in that character, I’ll be setting myself up for disappointment later. And it’s, frankly, not worth my time. 

6.) The Writing Aesthetic

This is going to be the final point I bring up. Speaking personally, my favourite Super hero comics are from the Bronze Age. Back when they could incorporate serious themes, ongoing story lines and character development while also maintaining a lot of the fun, goofy elements. You got good stories that could balance serious themes with more light-hearted moments. A lot of modern Marvel comics, in contrast, are fixated on being dark and edgy. There’s a reason so many heroes die cheaply or turn evil. There’s a reason the good points of so many characters have been lost in a bid to make them darker. There may be an audience for that aesthetic, but I’m certainly not a part of it and it seems like I’m not the only one who feels that way.

So, those are the reasons that I turned away from Marvel. And they probably hold true for a lot of other people as well. So, David Gabriel, maybe instead of blaming the levels of diversity you should focus your efforts on helping the company “get good” as the Internet would say. 

February Bonus Review: DC vs Marvel Comics

Anyone who’s familiar with western comics knows Marvel and DC. They’re the big two. The ones with extended cinematic universes and adaptations of widely varying quality. Comic fans have long debated which characters should fight and who would win. In 1996 the companies themselves decided to come together for a crossover that would explore those very questions in a mini-series written by Ron Marz & Peter David that ran for four issues. So, is it everything that comic fans hoped for? The back of the trade promises the showdown of the century. So, let’s take a look. 

dc-vs-marvel.jpg

Story:

The walls that separate universes are coming undone. Several heroes and villains are finding themselves transported elsewhere. Spidey appears in Gotham. The Juggernaut finds himself in Metropolis. Tim Drake finds himself right in the X-mansion and those are just a few examples. Everyone wonders what’s happening. The answer comes fairly quickly, two brothers are responsible for creating the universes and, after losing their consciousness from a climactic battle that destroyed everything, they’ve remembered everything and become aware of one another. They decide that instead of fighting directly and letting everything end in the cross fire, they’ll select champions from their own universes. The universe that wins gets to live. And that’s how the battle between these two universes is joined. 

Let’s talk about the writing flaws. The first is that a lot of the battles seem more like popularity contests than an actual examination of who would win given the powers and skills of the combatants. To go into some examples, Wolverine beats Lobo in a straight out brawl. And, as much as I like Wolverine’s character when he’s written by Chris Claremont, Larry Hama and several others, including Peter David. Lobo’s whole shtick is that he’s over-powered and over the top. The bloke can go toe to toe with the Justice League in its entirety. Wolverine is not that strong by half. You get the same thing with Storm against Wonder Woman. You’ve got a woman who’s effectively a Goddess against a lady who can control the weather. And somehow Storm wins with a couple lightning bolts even though Wondey should be able to stand up to far worse without a problem. As much as I love Strom, that’s nonsense. We’ve also got Batman against Captain America. A fight between two experts at hand to hand combat. Two tactical geniuses. With one having a measurable advantage in terms of strength, stamina and speed. And yet the one with the disadvantage wins and in a very lazy way. Which is the general problem with these fights. They can’t even give a conceivable explanation for why the less powerful combatant wins. At least the Spidey and Robin fights show you some cleverness on their part that lets them win. The Aquaman vs. Namor fight is also very lazy. This is a fight that could have gone either way, given how evenly matched they are. But we get bullshit involving a whale jumping out of the water and belly flopping onto someone standing on land. That is really stupid. Is the whale supposed to have super powers? 

There’s also a lot of bluster about these heroes working together, learning from one another and we see very little of that. The series really could have benefited from some extra length to let us see these actual interactions in a more substantial way than a few panels. 

With that being said, I do like the idea of the characters being put against one another by cosmic forces outside of their control. It certainly beats having there be some misunderstanding to clear up or having them all get tricked by some villains so that they can halt their battle and come together later. I also do rather like the big climax. 

Characters:

I’ll give the mini-series some credit here. They use a lot of characters and they’re pretty good at giving them a sense of personality that meshes with their regular characterisation. They aren’t deeply complex and I suspect the aftermath of these events was never dealt with in the comics proper. I don’t remember hearing anything about it in them, any way. But the characters are in character and I think that’s the best you can really expect from an event like this. The worst thing I can say about it is that the “romantic tension” betwixt Tim and Jubilation is really forced. 

Art:

So, we get artwork by Dan Jurgens & Josef Rubinstein. Overall, it looks really nice. There are some good action sequences in the story. They could have certainly benefited from being longer since most of them are over in two or three pages, but what we do get is pretty nicely done, mostly. The character art is dynamic with some really good designs for the Amalgam portion and the colourists did a really good job. There are occasional moments of minor fail. There are a couple panels with Bane where it looks like he was drawn without a top and it was lazily added in by the colourist later. There’s an original character called Access who’s drawn a bit inconsistently. All in all, though, the art fails are relatively minor and rare. 

Final Thoughts:

So, that’s DC vs. Marvel. Is it “the showdown of the century?” Not really. The writing can be lazy. Particularly when it comes to explaining how certain characters manage to win their bouts. The concept is a good one, but it’s not explored all that thoroughly and, when it comes right down to it, the actual bouts are too short for that particular accolade. That being said, it is fairly entertaining and there are things to like about it. In the end, it’s a pretty average read. My final rating is a 5/10. Have any ideas for what March’s bonus review should be? Leave them in the comments. Until then, expect the Wednesday anime reviews to continue as scheduled.